The chief executive of Domino’s UK is betting the future of the country’s largest pizza delivery operator lies in fried chicken, as he predicts the pizza market is nearing saturation point.
Domino’s has rolled out its Chick ’N’ Dip sub-brand to about 200 of its 1,400 branches across the UK and Ireland as it seeks to tap into Britain’s seemingly insatiable appetite for fried chicken.
The range includes three chicken tenders for £4.50 and eight “boneless bits” or chicken wings for £7.50.
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