Ferrari would be able to keep raising prices in the electric vehicle era, the Italian group’s chief executive has said, as he reassured investors that the luxury-car maker’s days of rising profit would continue.
“It is not at all an end,” chief executive Benedetto Vigna told analysts on Tuesday when asked whether its winning streak was coming to a close. “Actually, we feel confident that with all the innovation that we have to delight our clients, we do not see any weakening in our pricing power.”
The bullish comments came as investors have become increasingly nervous about a potential slowing of Ferrari’s remarkable profit growth, which has been fuelled by its signature policy of creating “scarcity” and pricing strength by limiting volumes.