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Real Madrid’s £200 shirt kicks off new front in fight for fan revenue

Strict transfer spending rules linked to income are forcing clubs to chase growth off the pitch

A global audience of hundreds of millions watched Real Madrid forward Kylian Mbappé spring past FC Barcelona’s defence and sweep the ball into the corner to open the scoring in last month’s El Clásico.

But any Madridistas inspired to mark Mbappé’s blistering start to the season by purchasing a replica shirt could be in for a bout of sticker shock.

A replica of the French forward’s Adidas-branded shirt, with his name on the back, retails for as much as £185 — or £200 for one with long sleeves and Champions League badges. 

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