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Global AI giants target India’s youth in emerging market push

ChatGPT and Perplexity attracted by size of app user population despite low revenues

Two of the world’s largest artificial intelligence companies are moving deeper into India, aiming to tap the world’s most populous country for new users and use it as a test bed for expansion into other emerging markets. 

OpenAI’s ChatGPT and the AI search engine Perplexity launched India-specific plans and products this summer, targeting the country’s vast number of young and price-conscious consumers. 

In August, ChatGPT introduced an India plan for Rs399 ($4.50) per month and said it was opening its first office in the country of 1.4bn people. 

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