The US justice department’s long-running effort to snap Google’s dominance over digital advertising entered its end stage on Monday, as prosecutors asked a federal judge to break up the tech giant.
Federal prosecutors on Monday requested Google parent Alphabet be ordered to spin off the biggest exchange on which businesses bid for ads, and implement a phased divestiture of the technology online publishers use to sell ad space.
Gail Slater, the justice department’s antitrust chief, who was in court on Monday, said in a post on X: “We are putting our words into action as we take on Big Tech and Big Law to free up competition for open web advertising.”
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