EA Sports president Cam Weber — the longtime steward of franchises from Madden NFL to FC and a key architect of the label’s shift to live, always-on sports experiences — discusses how gamer-first audiences are reshaping fandom.
He reflects on the rebrand of its core football game from Fifa to FC, the huge opportunities presented by data and machine learning, and why EA’s growing network aims to be the front door to sport for a new generation.
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