老铺黄金

Can Laopu become the Cartier of China?

The Chinese jewellery brand dubbed ‘the Hermès of gold’ has gained traction with middle- and upper-class shoppers seeking homegrown luxury

“No one can leave Laopu Gold empty-handed,” says one post on the Chinese photo-sharing app Xiaohongshu, under a shot of a user wearing a white T-shirt and gold-and-diamond-encrusted butterfly charm. 

“Laopu’s dragon and phoenix pendant that was out of stock for a month finally landed in my hands,” says another, next to a ch