Drinking has become more prevalent among Gen Z as baby boomers cut back their alcohol consumption, according to an extensive new study that challenges the narrative that abstinence among young people is driving the industry’s decline.
一项广泛的新研究显示,随着婴儿潮一代减少饮酒,Z世代的饮酒行为变得更加普遍,这对年轻人禁酒导致酒业衰退的说法提出了质疑。
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