Substack has added more than 1mn subscribers since Donald Trump’s triumph in the US election last November, as the online platform benefits from the shift towards creator-led journalism.
Substack, a platform for writers and other content creators, reached 5mn paid subscriptions in March, across publications and podcasts. The platform attracted an additional 1mn subscribers between November and March alone, helping it generate positive cash flow in the first quarter.
Substack, which is backed by investors including Wall Street banker Omeed Malik and polling expert Nate Silver, offers journalists, politicians and commentators the opportunity to get paid directly by their audience via subscription fees.
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