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UK consumers plan to ‘buy British’ as Trump’s trade war bites, survey shows

More than 70% of people said they intend to support UK businesses
Two in five consumers are already looking for UK-made alternatives in response to Trump’s tariffs

The vast majority of UK consumers plan to “buy British” over concerns that imported products will surge in price after Donald Trump’s sweeping tariffs, according to data that underlines the impact of the US president’s trade war.

Some 71 per cent of people said they wanted to support UK businesses by buying more items that were “Made in Britain”, after Trump imposed a 10 per cent tax on British imports this month, Barclays said on Tuesday.

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