Advertisers have returned to Elon Musk’s X in the months since the election, according to WPP boss Mark Read, who said the London-listed advertising group was now working with the social media platform to win more brand spending.
Shares in WPP dropped to a four-year low on Thursday after it warned that core revenues and profit margins would be flat at best this year given greater uncertainty in core markets such as the US and UK.
Read, chief executive of WPP, said there were concerns among clients over the impact of Donald Trump in the White House and risks of a trade war among companies in sectors such as the automotive market.
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