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Does DeepSeek offer Apple’s faltering AI strategy a lifeline?

The iPhone maker was one of the few tech groups to see its shares rise in the market panic over Chinese AI breakthrough
Chief executive Tim Cook says he is ok with not being first to deliver the latest AI products, focusing instead on being the best

When panic over China’s DeepSeek wiped about $1tn from global technology and energy stocks on Monday, Apple was one of the few Silicon Valley companies to see its shares rise.

Apple’s long-awaited launch of generative artificial intelligence features over the past three months has been hit by delays and bugs, denting hopes on Wall Street they would help deliver an immediate iPhone sales boost.

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