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Amazon races to transplant Alexa’s ‘brain’ with generative AI

Rollout of upgraded voice assistant hit by delays as Big Tech group toils to overcome technical hurdles

Amazon is gearing up to relaunch its Alexa voice-powered digital assistant as an artificial intelligence “agent” that can complete practical tasks, as the tech group races to resolve the challenges that have dogged the system’s AI overhaul.

The $2.4tn company has for the past two years sought to redesign Alexa, its conversational system embedded within 500mn consumer devices worldwide, so the software’s “brain” is transplanted with generative AI. 

Rohit Prasad, who leads the artificial general intelligence (AGI) team at Amazon, told the Financial Times the voice assistant still needed to surmount several technical hurdles before the rollout.

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