FT商学院

Games console makers will get a power up in a slower market
Lex专栏:游戏机制造商在低迷市场中表现强劲

Ageing hardware is still going strong for the likes of Sony and Nintendo
虽然游戏机老化通常意味着游戏公司收入持续下降,但多年未推出新产品的索尼和任天堂等游戏公司仍表现强劲。

Is the consumer attention span getting longer? In recent years, shoppers have been waiting longer to replace their smartphones and cars. That trend is spreading to game console makers too: Ageing consoles, which traditionally meant a consistent decline in game company revenues, are still going strong for the likes of Sony and Nintendo. New developments in the industry will mean a further boost for the Japanese game companies.

消费者的注意力持续时间是否在变长?近年来,购物者更换智能手机和汽车的时间间隔变长了。这一趋势也在向游戏机制造商蔓延:传统上,游戏机的老化意味着游戏公司收入的持续下降,但索尼(Sony)和任天堂(Nintendo)等游戏公司仍表现强劲。该行业的新发展将进一步提振日本游戏公司。

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