OpenAI is discussing plans to introduce advertising to its artificial intelligence products, as the ChatGPT maker seeks new revenue sources as it restructures as a for-profit company.
Sarah Friar, chief financial officer at OpenAI, told the Financial Times in an interview that the $150bn AI start-up was weighing up an ads model, adding that it planned to be “thoughtful about when and where we implement them [ads]”.
The San Francisco-based group, which in October secured $6.6bn in new funding, has been hiring advertising talent from big tech rivals such as Meta and Google, according to multiple people familiar with the matter and an FT analysis of LinkedIn accounts.
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