Artificial intelligence may represent the biggest opportunity in tech since the arrival of the internet, but it also poses fundamental questions over how some of the industry’s most powerful companies make money.
Apple, which began rolling out Apple Intelligence last month, looks as well-placed for the AI era as anyone. In this field context is all. The data that Apple has about its users puts it in a powerful position.
But it has yet to show how adding AI to its devices can meaningfully change people’s lives — or prove that it can find new ways to make money from a technology that does not fit neatly into its old business model.
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