FT商学院

Cyber security companies are thriving — even when they fail
网络安全公司的产品很糟糕,但这可能是他们赚钱的原因

This may be the ultimate industry for providing very lucrative but ineffective solutions
这可能是提供利润丰厚但效果不佳的解决方案的终极行业。

It is a sad but undeniable truth that some of the world’s most profitable products are terrible. That lightbulb realisation dawned on me when I worked on the FT’s Lex column and learnt that the most successful pharmaceutical drugs — for manufacturers if not patients — were those that alleviated symptoms but did not cure the complaint. Eliminate the problem and you kill demand. Where is the financial incentive in that?

一个令人悲哀但不可否认的事实是,世界上一些最赚钱的产品其实很糟糕。我在英国《金融时报》的Lex专栏工作时,突然意识到这一点,并了解到最成功的药品——对制造商而言,而非患者——是那些能缓解症状但不能治愈疾病的药物。解决了问题就等于消灭了需求,这样的manbetx20客户端下载 激励在哪里呢?

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