观点波音

Boeing wants to be iconic — but not like before
Lex专栏:新CEO能重塑波音的偶像地位吗?

The plane-maker is mired in debt, workforce strife and production glitches. Its new boss wants to turn back the clock
这家飞机制造商深陷债务、劳资纠纷和生产故障的泥潭。新老板希望恢复昔日荣光。

Make Boeing iconic again! It is a bold goal from a tarnished American icon, and one that shareholders — who have seen Boeing stock halve in five years — can no doubt get behind. To make it more than just talk, new chief executive Kelly Ortberg will need manufacturing brilliance, patience and an awful lot of cash.

让波音(Boeing)恢复偶像地位!这是一家形象受损的美国偶像企业提出的大胆目标,也是看到波音股价在五年内腰斩的股东们无疑会支持的目标。为了不让这一目标仅仅停留在口头上,新任首席执行官凯利•奥特伯格(Kelly Ortberg)将需要制造才能、耐心和大量资金。

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