FT商学院

Perplexity in talks with top brands on ads model as it challenges Google
Perplexity正在与顶级品牌商谈广告模式,向谷歌发起挑战

AI search start-up develops ‘sponsored’ question system in effort to gain share of $300bn digital ads industry
人工智能搜索初创公司开发“赞助”提问系统,力争在价值3000亿美元的数字广告行业中分一杯羹。
Perplexity has held talks with some top companies, including Nike and Marriott, according to correspondence seen by the FT

Artificial intelligence-powered search engine Perplexity is in talks with brands including Nike and Marriott over its new advertising model, as the start-up mounts an ambitious effort to break Google’s stranglehold over the $300bn digital ads industry.

人工智能驱动的搜索引擎Perplexity正在与耐克和万豪等品牌就其新的广告模式进行洽谈,这家初创公司正雄心勃勃地努力打破谷歌(Google)对3000亿美元数字广告行业的垄断。

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