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Multinationals sound alarm over weak demand in China

World’s second-biggest economy is slowing, appetite for foreign brands has weakened and local competition is intense

Multinational groups from Volkswagen to AB InBev and L'Oréal have sounded the alarm about demand in China, with the effects of a slowing economy exacerbated by shrinking appetite for foreign brands and intensifying domestic competition

In results this week WPP, the London-listed advertising giant, cited a near one-quarter drop in Chinese sales in the past three months, a poor outlook in the country and signs of consumer caution.

“People expected China to turn a sharper corner after Covid than it has,” said WPP chief executive Mark Read.

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