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Kamala Harris memes resonate with Gen Z voters

Presumptive Democratic presidential candidate’s campaign gets under way with explosion of online content

In an unofficial video doing the rounds on TikTok, a beaming Kamala Harris jives through the street with school children decked out in a glittery LGBT pride jacket while holding an umbrella. The clip then cuts to images of Donald Trump with notorious sex offender Jeffrey Epstein — all set to a diss track by rapper Kendrick Lamar.

In the four days since Harris became the lead candidate to replace Joe Biden as Democratic presidential nominee, the internet has exploded with memes of the US vice-president giggling, dancing and telling zany stories.

On platforms such as TikTok and X, Gen Z users are creating and sharing content featuring the vice-president, with added colours and electro beats, and spliced with other niche pop culture references.

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