Netflix has won the streaming war. Now it needs to win the advertising one. That will be easier said than done.
The company remains the undisputed leader in video streaming. Last week, it threw up another big quarter of subscriber and revenue growth, adding more than 8mn net new subscribers from April to June. Revenue rose 17 per cent to $9.6bn while net income jumped by nearly a third.
Fuelling the growth was last year’s decision to crack down on password sharing and introduce a lower-priced subscriber plan with advertising. Hit shows such as Bridgerton and Baby Reindeer also helped attract viewers.
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