Apple on Monday said it has partnered with OpenAI to integrate ChatGPT into its devices as it unveiled a new “Apple Intelligence” system in what chief executive Tim Cook called the “next big step” by the iPhone maker.
Cook and his team outlined upgrades to Apple’s software ecosystem coming this year at the company’s annual developer conference on Monday. It aims to leverage the power of AI to provide a smarter Siri voice assistant and more personalised features on its devices to enhance productivity and tap into more advanced computer intelligence.
This year’s Worldwide Developers Conference has been watched especially closely as investors waited to see how Cook will position Apple to take advantage of generative AI, amid concerns it is falling behind its Big Tech competitors.