It takes decades to build a trusted and respected brand. Losing stature happens much faster. Authentic Brands Group has built a $20bn empire acquiring the intellectual property behind such fashion names as Brooks Brothers, Aéropostale and Nine West as well as celebrities such as Elvis Presley.
建立一个值得信赖和尊重的品牌需要几十年的时间。而失去地位要快得多。Authentic Brands Group建立了一个价值200亿美元的帝国,收购了布克兄弟(Brooks Brothers)、Aéropostale和Nine West等时尚品牌以及埃尔维斯•普雷斯利(Elvis Presley)等名人背后的知识产权。
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