Could this article one day be written by a “robo-journalist”, edited by an AI assistant, and distributed by algorithms alone?
Rapidly evolving artificial intelligence (AI) is unlikely to fully replace traditional media roles but it is fast shaking up the industry. It is set to have a profound impact on the responsibilities and processes of journalists, broadcasters, creatives and advertisers, bringing much-desired speed and efficiency.
It is also becoming available just as media companies, particularly news outlets, are being forced to tighten their belts and enact waves of lay-offs as the rise of digital advertising groups such as Meta and Google have been one of the factors in a global decline in revenues at newspaper groups.
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