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The secret to finding the best idea ever? First think about the absolute worst
找到最佳创意的秘诀是什么?先想出最糟糕的点子

When looking for a business breakthrough, a design innovation, or a flash of artistic insight, it’s smart to think in reverse
在寻找商业突破、设计创新或艺术灵感时,明智的做法是逆向思考。

When he first heard the music, Brian Eno grabbed a copy of the single and ran to find David Bowie. “I’ve found the sound of the future,” he breathlessly announced. It was 1977, and the sound of the future was “I Feel Love”. Donna Summer’s ethereal vocals were backed by producer Giorgio Moroder’s pulsing, looping Moog synthesiser.

当布莱恩•伊诺(Brian Eno)第一次听到这首歌时,他迫不及待地抓起一张单曲并跑去找戴维•鲍伊(David Bowie)。“我找到了未来的声音,”他激动地宣布。那是1977年,未来的声音就是《我感到爱》(I Feel Love)。唐娜•萨默(Donna Summer)的空灵嗓音由制作人乔吉奥•莫罗德尔(Giorgio Moroder)脉冲循环的Moog合成器伴奏。

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