Stellantis boss Carlos Tavares has warned carmakers cutting electric vehicle prices too fast risked a “bloodbath” in the industry, hours after Ford said it was reducing production of its battery-powered F-150 Lightning pick-up truck because of weaker sales.
Ford said on Friday it wanted to bring the vehicle’s production in line with customer demand, expecting “continued growth in global EV sales in 2024, though less than anticipated”.
The F-150 has for years been the best-selling motor vehicle in the US, and the launch of the Lightning model in 2022 was seen as an important moment in the evolution of EVs.
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