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E-scooters: wheels come off start-up with Bird-brained business plan

Rental pioneer is fastest ever to reach a ‘unicorn’ valuation above $1bn

Just a few years ago, electric scooters seemed poised to take over city streets. Early adopters saw them as a fun, fast and cheap. Critics said they were a nuisance and a hazard to pedestrians. Venture capitalists poured billions into so-called micromobility upstarts.

So much for that. Bird Global, the e-scooter rental pioneer, has filed for Chapter 11 bankruptcy protection.

The start-up was the fastest ever to reach a “unicorn” valuation above $1bn. The business was then hit hard by Covid-19 lockdowns, which crushed rider numbers.

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