Amazon is looking to tap generative AI to reignite excitement about its home devices, including the Alexa voice assistant, against a backdrop of job cuts in the company’s hardware division.
Amazon’s longtime head of devices, Dave Limp, on Wednesday said generative AI — which has fuelled debates globally about the future of work, security and regulation — would “drive an entirely new Alexa experience” and usher into life a “smarter and more conversational” voice assistant.
While Amazon’s gadgets and devices arm was a personal passion for founder Jeff Bezos, the retail giant’s chief executive Andy Jassy has appeared less excited about the division. Limp is set to step down from his job before the end of the year.
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