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TikTok reshapes ecommerce unit in bid to crack western markets
TikTok重组电商部门,努力开拓西方市场

Chinese-owned group relocates executives in renewed push of livestream shopping in US and UK
这家中资集团正对高管团队进行洗牌,重新推动美国和英国的直播带货业务。
TikTok Shop allows brands and influencers to link products to buy in videos or broadcast live to sell products available to purchase within the app

TikTok has restructured its ecommerce business in an effort to refocus on markets such as the UK and the US, as the Chinese-owned group struggles to export its livestream shopping model outside its home country.

TikTok重组了其电商业务,把重点重新放回英国和美国等市场上。这家中资集团正努力将其直播带货模式输出到海外。

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