Google founder Larry Page convinced Demis Hassabis to sell his artificial intelligence company DeepMind with a promise. The London-based start-up would be shielded from pressure to make money in order to focus on a single goal: creating computer software that equals or surpasses human intelligence.
Since the £400mn deal in 2014, Hassabis has fought to maintain Page’s pledge and according to three people with knowledge of the efforts, has gone further still. DeepMind pushed for an independent legal status akin to a non-profit, with an independent governance board overseeing the powerful technology it was trying to build.
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