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Alphabet: with ad sales down, Google’s head is in the Cloud
Lex专栏:广告收入下滑,谷歌寄望云计算业务

Cost-cutting and AI competition has forced tech group to redouble its efforts to turn research into services
成本削减和人工智能竞争,迫使这家科技集团加倍努力将研究转化为服务。

Cloud is a long and exciting journey, says Alphabet boss Sundar Pichai. It is certainly an expensive one. Google’s determination to take market share from rivals Amazon and Microsoft led the unit to report operating losses of nearly $3bn on $26bn of revenues last year. Newfound profits in 2023 do not mean this dynamic has changed for good.

Alphabet老板桑达尔•皮查伊(Sundar Pichai)表示,云计算业务是一段漫长而激动人心的旅程。它当然是昂贵的。谷歌(Google)从竞争对手亚马逊(Amazon)和微软(Microsoft)手中夺取市场份额的决心,导致该部门去年在260亿美元的收入中出现了近30亿美元的运营亏损。2023年新获得的利润并不意味着这种动态已经发生了好的变化。

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