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Social media: start-ups struggle to unseat US giants
Lex专栏:社交媒体初创企业难以取代巨头

Challengers need to do more if they are going to stand out
新社交应用流失用户的速度创下纪录。挑战者要想脱颖而出,需要做更多努力。
Group video chat app Houseparty reported a jump in sign-ups in early 2020, but 18 months later its owner Epic Games shut it down

Facebook is for boomers, Twitter keeps breaking and YouTube revenues are falling. National security concerns mean TikTok is threatened with a US ban. That leaves the field open for new entrants. Yet social media start-ups are failing to supplant incumbents. 

Facebook是婴儿潮一代用的,Twitter一直在崩溃,而YouTube的收入在下降。国家安全问题让TikTok可能面临美国禁令。这就为新进入者留下了空间。然而,社交媒体初创企业却无法取代现有的企业。

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