Are there any mushy bits at all in Apple? If there are, the company’s latest quarterly results, released yesterday, conceal them well. Take it one bite at a time:
● IPhone: revenues up 85 per cent from the year before. Was the latest upgrade a bit thin on new features? No sign that buyers cared much. Then there was the worry that carriers would tire of paying fat subsidies to Apple, leading to price pressure. But so far, iPhone prices – defying every known logic of gadgetry – are not falling one bit.
● IPad: revenues have now doubled, or better, for four quarters in a row. Another product upgrade critics found ho-hum that consumers have gobbled up. Prices fell about 8 per cent, to around $560. Units jumped 150 per cent. They’ll take that trade.