The global video games industry is set to be disrupted by the advent of artificial intelligence models that generate interactive 3D environments.
Google DeepMind and Fei-Fei Li’s $1bn start-up World Labs are among the leading AI groups arguing that so-called “world models” — systems designed to navigate and recreate the physical world — could reshape the multibillion-dollar gaming sector.
“Creating software and games in particular is changing a lot, and I expect it to change, maybe entirely, over the next few years,” said Shlomi Fruchter, co-lead of Genie 3, DeepMind’s world model.
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