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Soul App files for IPO, riding early-mover status in AI-backed hunt for emotional satisfaction

The social platform plans to entice investors with the combination of its self-developed AI model, immersive social scenarios, and strong profitability

This article only represents the author's own views.

ChatGPT may have the answers to all your questions on everyday matters, but Soulgate Inc., which runs the Soul App social platform in China, thinks it has the right stuff to nurture human souls that are at the heart of its name. Seizing on the AI momentum sparked by ChatGPT in 2023, the company rolled out Soul X, its proprietary native emotional intelligence large model in December of the same year.

That head start has inspired Soul, backed by internet giant Tencent, to figure out how to better monetize its business, which centers on connecting people based on common interests. In Soul’s universe, all users interact with avatars, shedding the baggage of real-world identity to connect based on who they are, rather than what they are.

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