The EU must impose stricter rules on Chinese ecommerce platforms to stop European companies from being overwhelmed by competitors such as Temu, the head of Poland’s largest online marketplace has said.
Marcin Kuśmierz, chief executive of Allegro, said Chinese retailers were “pumping up marketing spending in Poland and in Europe” in response to a tougher trading environment in the US and the shift could be “just the prelude” to what the EU might face if the US escalates its tariff campaign.
“Europe has to realise the underlying threat behind a possible tariff war between the US and China, and that is that Chinese retailers may relocate resources here, flooding Europe with goods,” Kuśmierz said in an interview with the Financial Times.
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