Shein is considering swapping London for Hong Kong as the location for its long-planned stock market listing 18 months after it fired the starting gun on the flotation process.
The fast-fashion group is turning its focus towards Hong Kong as its preferred listing venue, according to two people familiar with the matter, after protracted efforts to float in London. However, no decision has been taken, the people cautioned.
Shein first launched plans to go public in New York in late 2023 but pivoted to the UK after being spurned by the US Securities and Exchange Commission.
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