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QuantaSing finds new tune in experiential pop toys

The adult education company is adding products for seniors to adapt to changing times, and is now also testing out the youth market with a new toy investment.

This article only represents the author's own views.

Its focus is adult education, but QuantaSing Group Ltd. (QSG.US) was just a child on China’s corporate scene, at 4 years old, when it debuted with a Nasdaq IPO in 2023. Now the young company is marking another milestone in its brief lifetime with an acquisition that will make it the first U.S.-listed company in the hot sector for Chinese pop toy development.

Investors applauded the company’s new toy story, which saw QuantaSing announce in late March that it would acquire a controlling stake in Shenzhen Yiqi Culture Ltd., also called Letsvan, for undisclosed terms. The stock more than doubled in the days after the announcement, and, despite a recent pullback amid recent market volatility, is still about 50% higher than pre-announcement levels.

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