At a cavernous underground store near Shanghai’s Hongqiao airport, shoppers peruse aisles stacked with goods from some of the biggest names in the world of luxury — Louis Vuitton, Dior and Gucci.
But in contrast to the gleaming malls downtown, the items here are not brand new. “Here are gift-ready items . . . with most of their original packaging,” says one sign. “Be yourself,” says another, “and think second-hand first.”
The ZZER store is a bricks-and-mortar incarnation of a thriving online second-hand market for luxury goods, at a time when the wider industry has come under mounting pressure in what was once a booming market.
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