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Samsung launches foldable phones with enhanced AI to stay ahead of Chinese rivals

Smartphone maker adds new capabilities in niche premium segment to combat being undercut on price

Samsung Electronics has included enhanced artificial intelligence features in its annual refresh of its foldable phone line-up, as it tries to stave off competition from Chinese rivals in the fast-growing market.

The South Korean company pioneered the premium niche segment on the back of its strength in flexible displays, but Chinese groups are rapidly expanding their market share with more affordable models.

Samsung on Wednesday unveiled its Galaxy Z Fold6 and Galaxy Z Flip6 smartphones priced at $1,899.99 and $1,099.99 respectively, at a Paris event aimed at sparking interest in AI-powered foldables ahead of the Olympics.

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