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Xiaomi can still accelerate on its electric car launch

Chinese group’s biggest advantage is its stronghold in country’s smartphone and home appliances market

In China’s hyper-competitive electric vehicle market, a company usually needs more than just a new model for a stock price boost. Intensifying price wars and an economic slowdown have fuelled pessimism about the sector’s outlook.

Yet when China’s largest smartphone maker launched its new car, shares rose 15 per cent — with good reason.

At first glance, the optimism around the launch of Xiaomi’s SU7 electric car is surprising: Xiaomi would be losing money on its basic model. The SU7, which has a starting price of $29,800, is priced about $4,000 less than Tesla’s Model 3.

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