苹果

Smartphones/China: homegrown rivals eye Apple’s market share
Lex专栏:manbetx3.0 本土品牌能啃掉苹果吗?

Local brands will struggle as long as iPhones continue to be regarded as status symbols
最新款iPhone上市时,苹果在华商店门前排起的长队比往常更值得注意。只要iPhone继续被视为身份象征,本土竞争对手就不容易夺走市场份额。

Queueing in front of Apple stores on the day of a new model launch is a familiar ritual. But the long lines that formed in China when the latest iPhones and watches went on sale on Friday are more noteworthy than usual. They spell trouble for the US giant’s local rivals.On the face of it, Apple’s competitors are in a strong position. The launch of the latest iPhone 15 comes at a challenging time for the company in China.

新机型开始销售当天在苹果(Apple)商店门前排队,是人们眼熟的一幕。但上周五最新款iPhone和Apple Watch上市时,苹果在华商店门前排起的长队比往常更值得注意。对这家美国巨头的manbetx3.0 本土竞争对手来说,这不是一个好兆头。

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