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China’s locked-down urbanites heed call of the wild, driving boom for outdoor goods

Chinese consumers are forecast to spend 20% more on camping equipment this year

China’s extreme Covid-19 restrictions have forced urbanites used to international travel into the wild for escapist adventures, giving rise to a booming luxury camping and outdoor sports industry.

The fields, rivers and mountains surrounding sprawling metropolises of Shanghai, Beijing and Shenzhen have become hotspots for city dwellers seeking a break from Beijing’s zero-Covid regime.

Ma Siming, a 29-year-old from Beijing, used to be one of the 150mn Chinese who travelled overseas during vacation. “I can’t go abroad, or even outside Beijing, so I had to find something else to do,” he said.

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