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Big Tech raises its bets on chips
科技巨头押注自研芯片

In-house designs could foreshadow a wider realignment in the global semiconductor industry
如今,包括苹果、谷歌、亚马逊等科技巨头已将自主设计芯片作为其核心目标,这可能预示着行业将迎来更广泛的重组。

Steve Jobs died more than a decade ago, but his genius still pervades the tech industry. Forget the technology: the Apple co-founder taught other executives that, whatever was going on inside the casing of a smartphone or under the hood of a computer, the only thing that mattered to consumers were products and experiences that he liked to call “magical”.

史蒂夫•乔布斯(Steve Jobs)十多年前就去世了,但他的天才理念在科技行业内仍然有很大影响力。忘掉科技吧:这位苹果(Apple)联合创始人给其他高管的启示是,无论智能手机外壳或是计算机的机箱里运行着什么,消费者唯一关心的只有产品和体验——他喜欢称之为“魔法”。

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