The UK will launch a fresh push to bolster online privacy this week by seeking to persuade G7 countries to crack down on internet tracking via “cookies”.
Elizabeth Denham, the UK’s data protection watchdog, said she would lobby other G7 regulators to put an end to cookie pop-ups that ask internet users to consent to be tracked for advertising purposes.
The cookies are required by UK and EU law, but Denham is recommending a less intrusive alternative system in which people set their privacy preferences a single time in their browser.
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