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Laura Baldwin: ‘most hated employee’ who transformed the business

The print industry was already in decline when Laura Baldwin became head of technology textbook publisher O’Reilly Media, but that is not why she describes the experience as the most difficult of her career.

When Ms Baldwin became president of the company in 2011, she took over day-to-day operations from founder Tim O’Reilly, now 65, an entrepreneur and author who has spent the past 35 years promoting a more collaborative internet.

“He is brilliant and iconic,” says Ms Baldwin, who is 56. But in her first months as boss, she learnt that many of the O’Reilly team did not rate her very highly.

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