Brands are facing growing pressure to speak out about racism as surveys show that the killing of George Floyd has prompted a sharp shift in US consumer attitudes about a subject many marketers had long sought to avoid.
各品牌面临越来越大的压力,要求他们在种族主义问题上做出表态。民调显示,对于许多营销人员长期试图回避的这个话题,乔治•弗洛伊德(George Floyd)被杀事件促使美国消费者的态度发生了急剧转变。
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