It did not take long for standards to slip. Weeks into lockdown and coronavirus is starting to lay waste to basic personal grooming routines, according to consumer goods group Unilever.
As large numbers of people work from home, they are washing their hair less often, putting off shaving and even abandoning deodorant.
Graeme Pitkethly, Unilever’s chief financial officer, said about a quarter of personal care — such as hair washing, hairstyling and use of skincare products and deodorants — was used by people preparing to go to work or school. Homeworking was cutting into demand for products in these areas.
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