Every couple of months, Aaron Li makes a trip to Gurugram, northern India, where roughly 100 employees man the front lines of Club Factory, the ecommerce start-up he co-founded.
Back in China’s tech hotbed Hangzhou, where the five-year-old business is headquartered, another 400 engineers and operators have built India’s fastest-growing ecommerce start-up, a fashion and lifestyle marketplace that is gaining market share by undercutting domestic rivals on price.
In October it racked up 31m downloads on the country’s Google Play store, making it the top app in the Android-dominant country, according to SensorTower.
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